Marketing & comportement du consommateur

• Marketing social et changement de comportements
• Technologie et comportement des consommateurs
• Marketing de produits "durables"
• Marketing du luxe (statut, pouvoir)
• Gestion de la marque
• Impact de la digitalisation sur le marketing

Groupe : Prof. Valéry Bezençon /  Prof. Bruno Kocher

Management & stratégie & innovation

• Social, sustainability, and technology innovation
• Innovation, change, renewal and Inertia
• Business opportunities and business models
• Opportunity recognition, megatrends and issues
• Cognitive perspectives in management and organization research
• Strategic leadership

Groupe : Prof. Claudia Jonczyk-Sédès / Prof. Emmanuelle Reuter

Gestion des ressources humaines

• Managing and leading HR in digital oriented and knowledge intensive firms
• HR management for network organizations
• HR management for inclusive and sustainable firms and societies
• Inclusive corporate governance
• International HR management
• Collaborative organizational forms and business development
• Organizational and HR development within media industries
• News media business development and sustainability

Groupe : Prof. Cinzia Dal Zotto