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Domaines de recherche

Marketing & comportement du consommateur

  • Marketing social et changement de comportements
  • Technologie et comportement des consommateurs
  • Marketing de produits "durables"
  • Marketing du luxe (statut, pouvoir)
  • Gestion de la marque
  • Impact de la digitalisation sur le marketing

Groupe : Prof. Valéry BezençonProf. Bruno Kocher

 

Management & stragégie & innovation

  • Social, sustainability, and technology innovation
  • Innovation, change, renewal and Inertia
  • Business opportunities and business models
  • Opportunity recognition, megatrends and issues
  • Cognitive perspectives in management and organization research
  • Strategic leadership

Groupe : Prof. Claudia Jonczyk-Sédès / Prof. Emmanuelle Reuter

 

Gestion des ressources humaines

  • Managing and leading HR in digital oriented and knowledge intensive firms
  • HR management for network organizations
  • HR management for inclusive and sustainable firms and societies
  • Inclusive corporate governance
  • International HR management
  • Collaborative organizational forms and business development
  • Organizational and HR development within media industries
  • News media business development and sustainability

Groupe : Prof. Cinzia Dal Zotto