Domaines de recherche
Marketing & comportement du consommateur
- Marketing social et changement de comportements
- Technologie et comportement des consommateurs
- Marketing de produits "durables"
- Marketing du luxe (statut, pouvoir)
- Gestion de la marque
- Impact de la digitalisation sur le marketing
Groupe : Prof. Valéry Bezençon / Prof. Bruno Kocher
Management & stratégie & innovation
- Social, sustainability, and technology innovation
- Innovation, change, renewal and Inertia
- Business opportunities and business models
- Opportunity recognition, megatrends and issues
- Cognitive perspectives in management and organization research
- Strategic leadership
Groupe : Prof. Claudia Jonczyk-Sédès / Prof. Emmanuelle Reuter
Gestion des ressources humaines
- Managing and leading HR in digital oriented and knowledge intensive firms
- HR management for network organizations
- HR management for inclusive and sustainable firms and societies
- Inclusive corporate governance
- International HR management
- Collaborative organizational forms and business development
- Organizational and HR development within media industries
- News media business development and sustainability
Groupe : Prof. Cinzia Dal Zotto