Research fields

Marketing & Consumer Behaviour

  • Social Marketing and behaviour change
  • Technology and consumer behaviour
  • Sustainable products marketing
  • Luxury marketing (e.g., status, power)
  • Branding
  • Impact of digitalization on marketing​

Groupe : Prof. Valéry BezençonProf. Bruno Kocher


Strategic Management, Organizational Theory

  • Networks and networking strategies
  • Social capital dynamics
  • Entrepreneurship and networks
  • Upper echelons theory and top management teams
  • Self initiated expatriates (SIEs)
  • Organizational learning and knowledge management

Prof. Claudia Jonczyk-Sédès


Innovation / Strategic Management, Corporate Sustainability, Organization Theory, Qualitative Research

  • Innovation, change and strategic adaptation
  • Business models
  • Regulation and firms' adaptation to regulatory change
  • Managerial and organizational cognition
  • Energy transition, climate change, hardening of corporate social responsibility

 Prof. Emmanuelle Reuter


Human resources Management

  • Managing and leading HR in digital oriented and knowledge intensive firms
  • HR management for network organizations
  • HR management for inclusive and sustainable firms and societies
  • Inclusive corporate governance
  • International HR management
  • Collaborative organizational forms and business development
  • Organizational and HR development within media industries
  • News media business development and sustainability

Groupe : Prof. Cinzia Dal Zotto