Research
Research Fields
Marketing & Consumer Behaviour
- Social Marketing and behaviour change
- Technology and consumer behaviour
- Sustainable products marketing
- Luxury marketing (e.g. statut, power)
- Branding
- Impact of digitalisation on marketing
Management & Strategy
- Networks and networking strategies
- Social capital dynamics
- Entrepreneurship and networks
- Upper echelons theory and top management teams
- Self initiated expatriates (SIEs)
- Organizational learning and knowledge management
Innovation Management
- Innovation, change and strategic adaptation
- Innovation and sustainability
- Organisation and regulations
- Business models
- Managerial and organisational cognition
- Big challenges
Human Resources Management
- Managing HR, technology and social responsibility
- Digital Technologies and effects on employees and workplaces
- Collaborative technology and organizational structures
- Human resource management for inclusive and sustainable enterprises and societies
- International human resource management
- Management and leadership of personnel in knowledge-intensive firms
- Business development and social responsibility of news media
Ongoing projects
Valéry Bezençon
FNS 100013_210123 “Harnessing the potential of data visualization and narratives produced by media and public actors in times of pandemic or health crisis”
01.04.2023 – 31.03.2026, CHF 499’986
Bruno Kocher
FNS 100013_212264 “Sleeping Beauties: Why Inherited Luxury Products ar Misappropriated and How to Increase their Usage Projects SSH”
01.07.2023 – 30.06.2027, CHF 308’161
FNS project to be launched in 2025 “Luxury Consumers & Technological Innovations: An Empirical Investigation of NFTs”, with Tobias Schlager
2025-2029, CHF 495’323.
Claudia Jonczyk Sédès
FNS 100013_215466 “Do ut des: the Value of Social Networking”
01.02.2024 – 31.01.2027, CHF 425’005
Emmanuelle Reuter
Innosuisse N°64901.1INNO-SBM
Movetia – 2023-1-CH01-IP-0057
Completed projects
Valéry Bezençon
The Swiss Competence Center for Research in Energy, Society, and Transition (SCCER CREST), funded by the SNF and Innosuisse was closed by March 31, 2021. The University of Neuchâtel received CHF 750‘000 during the period 2014-2016 and 1’228’000 during the period 2017-2020 as part of the partnership of Swiss universities.
Valéry Bezençon was co-principal investigator in the work package 2, change of behavior.
Mehdi Farsi was the main applicant.
Cinzia Dal Zotto
Ownership Structures and Managerial Challenges in the African Media and Telecommunications Sectors
Total funding amount, FNS Scientific Exchanges (2018)
CHF 14’900.-
Telecommunications Politics in Authoritarian Developing Countries – Development, Control and Ownership in the African Information and Communications Technology Sector
(Co-lead, with Tina Freyburg of the University of St. Gallen)
Total funding amount, SNIS (2016-2018)
CHF 250’000.-
Crisis and transformation of the core media sector in Switzerland
Montant total accordé, FNS Sinergia (2011-2014)
CHF 1’300’000.-
Cultural journalism in Switzerland
(Co-lead with Vincent Kaufmann, University of St. Gallen)
Montant total accordé, Office Fédéral de la Culture (2011-2012)
CHF 50’000.-
Effects of media concentration and media crisis on the diversity of opinion in selected regions of Switzerland
(Co-lead with Werner A. Meier, University of Zurich)
Montant total accordé, Office Fédéral de la Communications (2010-2011)
CHF 130’900.-
