Sélection de publications – Prof. Bruno Kocher
- De Santo, A., Moro, A., Kocher, B., & Holzer, A. (2022). Helping Each Other uit Online: Understanding User Engagement and Real Life Outcomes of the r/StopSmoking Digital Smoking Cessation Community. ACM Transactions on Social Computing, –, 1-29. Afficher dans libra
- Alavi, S., Kocher, B., Dörfer, S., & Habel, J. (2021). The role of salesperson communication in luxury selling. Journal of Personal Selling & Sales Management, 41(4), 301-315. Afficher dans libra
- Holzer, A., Kocher, B., Bendahan, S., Mazuze, J., Vonèche Cardia, I., & Gillet, D. (2020). Gamifying Knowledge Sharing in Humanitarian Organisations: A Design Science Journey. European Journal of Information Systems, 29(2), 153-171. Afficher dans libra
- Ghiassaleh, A., Kocher, B., & Czellar, S. (2020). Best Seller!? Unintended Negative Consequences of Popularity Signs on Consumer Choice Behavior. International Journal of Research in Marketing, 37(4), 805-820. Afficher dans libra
- Desmichel, P., & Kocher, B. (2020). Luxury single-versus multi-brand stores: The effect of consumers’ hedonic goals on brand comparisons. Journal of Retailing, 96(2), 203-219. Afficher dans libra
- Desmichel, P., Ordabayeva, N., & Kocher, B. (2020). What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods. Organizational Behavior and Human Decision Processes, 158, 49-65. Afficher dans libra
- Govaerts, S., Holzer, A., Kocher, B., Vozniuk, A., Garbinato, B., & Gillet, D. (2018). Blending Digital and Face-to-face Interaction using a Co-located Social Media App in the Classroom. IEEE Transactions on Learning Technologies, 11(4), 478-492. Afficher dans libra
- Semaan, R., Kocher, B., & Gould, S. (2018). How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes. Psychology & Marketing, 35(10), 766-777. Afficher dans libra
- Heath, T., Chatterjee, S., Basuroy, S., Hennig-Thurau, T., & Kocher, B. (2015). Innovation sequences over iterated offerings: A relative innovation, comfort, and stimulation framework of consumer responses. Journal of Marketing, 79(November), 71-93. Afficher dans libra
- Müller, B., Kocher, B., & Crettaz, A. (2013). The effects of visual rejuvenation through brand logos. Journal of Business Research, 66, 82-88. Afficher dans libra
- Müller, B., Kocher, B., & Ivens, B. (2011). Contrefaçons de produits de luxe. Revue Française de Gestion, 37(212), 45-61. Afficher dans libra
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