Prof. Valéry Bezençon


Valéry Bezençon is a full professor of marketing at the Faculty of Economics and Business at the University of Neuchâtel. His interests revolve around consumer behaviour, sustainable product marketing, as well as social marketing and behaviour change. He occupies or has occupied diverse functions at the University, such as vice-dean of the faculty, director of the Enterprise Institute (Institute of Management since July 2019), director of the Master of Science in International Business Development, co-director of the Bachelor of Science in Economics and business and member of diverse commissions. He is also an invited professor at the University of Lausanne and was affiliated professor at Pontificia Universidad Católica del Perú. He was previously a management consultant at McKinsey & Company.

In 2017, he reduced his activity as a professor to spend a day per week taking care of his two daughters and work part-time as a consultant. His activities as a consultant include advising and training organisations on how to change the behaviours of their audience. The organisations he advises are typically active in the health, environment, social or sport domains and include private companies aiming to change the behaviours of their own employees.

Valéry Bezençon holds a PhD in Management from the University of Neuchâtel and a Master of Science from the Ecole Polytechnique Fédérale de Lausanne.

Areas of expertise

  • Social marketing and behaviour change
  • Consumer behaviour
  • Sustainable product marketing



  • Marketing
  • Consumer Behaviour


  • Social Marketing

PhD programme

Continuing education

Previous teachings

  • Behaviour change marketing for public and non-profit organisations (at HEC Lausanne)
  • Customer Relationship Management
  • Marketing Research
  • Corporate-level strategy (at Pontificia Universidad Católica del Perú)
  • Strategic Analysis (at Pontificia Universidad Católica del Perú)

Research activities

Professional experience

  • Freelance consultant (social marketing, nudges and other approaches to change behaviours)
  • Consultant at McKinsey & Company
  • Affiliated Professor at Pontificia Universidad Católica del Perú


  • Institute of Management, Rue A.-L. Breguet 2, 2000 Neuchâtel
  • Office : R 162
  • Email : valery.bezencon@unine.ch
  • Phone : +41 32 718 13 67