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Prof. Valéry Bezençon

Biography

Valéry Bezençon is the dean and a full professor of marketing at the Faculty of Economics and Business at the University of Neuchâtel. His interests revolve around social marketing and behaviour change, behavioural approaches and nudging, as well as consumer behaviour in relation to technology and sustainability. He occupies or has occupied diverse functions at the University, such as dean and vice-dean of the faculty, director of the Institute of Management, director of the Master of Science in International Business Development, co-director of the Bachelor of Science in Economics and Business and a member of various commissions. He was also an invited, visiting or affiliated professor at various universities (University of Lausanne, Florida State University, Ruhr-Universität Bochum, Pontificia Universidad Católica del Perú). He was previously a management consultant at McKinsey & Company.

In 2017, he reduced his activity as a professor to spend a day per week to take care of his two daughters and work part-time as a consultant. His activities as a consultant include advising and training organisations on how to change the behaviours of their audience (behavioural approaches, social marketing and nudging), or conducting studies in relation to one of these themes (for instance on the application of behavioural approaches to policy-making).

Valéry Bezençon holds a PhD in Management from the University of Neuchâtel and a Master of Science from the Ecole Polytechnique Fédérale de Lausanne.

Areas of expertise

  • Social marketing
  • Behavioural approaches and nudging
  • Consumer behaviour in relation to technology, health and sustainability

Teachings

Bachelor

  • Marketing
  • Consumer Behaviour

Master

  • Social Marketing

PhD programme

Continuing education

Previous teachings

  • Viral and Effective Communication (continuing education)
  • Behaviour change marketing for public and non-profit organisations (at HEC Lausanne)
  • Customer Relationship Management
  • Marketing Research
  • Corporate-level strategy (at Pontificia Universidad Católica del Perú)
  • Strategic Analysis (at Pontificia Universidad Católica del Perú)

Research activities

Professional experience

  • Freelance consultant (social marketing, nudges and other approaches to change behaviours)
  • Consultant at McKinsey & Company

Contact

  • Institute of Management, Rue A.-L. Breguet 2, 2000 Neuchâtel
  • Office : R 162
  • Email : valery.bezencon@unine.ch
  • Phone : +41 32 718 13 67