Research fields
Marketing & Consumer Behaviour
- Social Marketing and behaviour change
- Technology and consumer behaviour
- Sustainable products marketing
- Luxury marketing (e.g., status, power)
- Branding
- Impact of digitalization on marketing
Groupe : Prof. Valéry Bezençon / Prof. Bruno Kocher
Management & strategy & innovation
- Social, sustainability, and technology innovation
- Innovation, change, renewal and Inertia
- Business opportunities and business models
- Opportunity recognition, megatrends and issues
- Cognitive perspectives in management and organization research
- Strategic leadership
Groupe : Prof. Claudia Jonczyk-Sédès / Prof. Emmanuelle Reuter
Human resources Management
- Managing and leading HR in digital oriented and knowledge intensive firms
- HR management for network organizations
- HR management for inclusive and sustainable firms and societies
- Inclusive corporate governance
- International HR management
- Collaborative organizational forms and business development
- Organizational and HR development within media industries
- News media business development and sustainability
Groupe : Prof. Cinzia Dal Zotto