Marketing & Consumer Behaviour

• Social Marketing and behaviour change
• Technology and consumer behaviour
• Sustainable products marketing
• Luxury marketing (e.g., status, power)
• Branding
• Impact of digitalization on marketing​

Groupe : Prof. Valéry Bezençon /  Prof. Bruno Kocher

Management & strategy & innovation

• Social, sustainability, and technology innovation
• Innovation, change, renewal and Inertia
• Business opportunities and business models
• Opportunity recognition, megatrends and issues
• Cognitive perspectives in management and organization research
• Strategic leadership

Groupe : Prof. Claudia Jonczyk-Sédès / Prof. Emmanuelle Reuter

Human resources Management

• Managing and leading HR in digital oriented and knowledge intensive firms
• HR management for network organizations
• HR management for inclusive and sustainable firms and societies
• Inclusive corporate governance
• International HR management
• Collaborative organizational forms and business development
• Organizational and HR development within media industries
• News media business development and sustainability

Groupe : Prof. Cinzia Dal Zotto