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The Institute of Management (IMN) - formerly Enterprise Institute - is one of the five institutes of the Faculty of Economics and Business. It is involved in the management of various programmes, in particular the Master of Science in International Business Development (MScIBD), the Master of Science in general management (MScGeM), the Master of Science in Innovation (MScInnov), the Bachelor of Science in Economics and Business and various executive trainings. Furthermore the IMN offers specific research domains such as :
- Strategy and management, Network and Networking strategies (Prof. Claudia Jonczyk Sédès)
- Consumer behavior analysis, social marketing and sustainable products marketing (Prof. Valéry Bezençon)
- Luxury marketing, branding, marketing and digitalization (Prof. Bruno Kocher)
- Innovation and change in organizations, cognitive perspectives (Prof. Emmanuelle Reuter)
- Human resources management (Prof. Cinzia Dal Zotto)
News
Leçons inaugurales :
Prof. E. Reuter
13 novembre 2019
Prof. C. Jonczyk Sédès
6 mai 2020
Luxe : entre traditions et changements
Prof. B. Kocher
4 novemre 2020
Formation continue
Le marketing social : une approche pour changer les comportements
28 et 29 mai + 4 et 5 juin 2020 (4 jours)
Stimuler la communication virale
30 avril 2020
External contribution
Apéritif de la Nouvelle Année de PWC à Neuchâtel
Prof. Emmanuelle Reuter : « Le management de l’innovation responsable: (Re-)gagner la confiance des parties prenantes face aux grands défis de la société ».
In-class contribution
- IBM (Violeta Sturzenegger - Senior Digital Consultant - & Carolin Biederman - Senior Consultant | Digital Strategy & iX) for the course « Design Thinking »
- Mastercard (Hakan Eroglu – Global Open Banking Lead & MEA Innovation Consulting Lead) on the topic « Open Banking »
