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The Institute of Management (IMN) - formerly Enterprise Institute - is one of the five institutes of the Faculty of Economics and Business. It is involved in the management of various programmes, in particular the Master of Science in International Business Development (MScIBD), the Master of Science in general management (MScGeM), the Master of Science in Innovation (MScInnov), the Bachelor of Science in Economics and Business and various executive trainings. Furthermore the IMN offers specific research domains such as :
- Strategy and management, Network and Networking strategies (Prof. Claudia Jonczyk Sédès)
- Consumer behavior analysis, social marketing and sustainable products marketing (Prof. Valéry Bezençon)
- Luxury marketing, branding, marketing and digitalization (Prof. Bruno Kocher)
- Innovation and change in organizations, cognitive perspectives (Prof. Emmanuelle Reuter)
- Human resources management (Prof. Cinzia Dal Zotto)
Recherche
Prof. Claudia Jonczyk Sédès, Dr. Philippe Lamb and Oussama Darouichi, of the Institute of management, carried out two large-scale surveys on the impact of Covid-19 on French-speaking companies in Switzerland and the measures implemented to meet current and future challenges. This project was carried out in partnership with HR Bench, with the collaboration of chambers of commerce and HR associations in Romandie.
Formation continue
Le marketing social : une approche pour changer les comportements
24-25 juin + 1-2 juillet 2021
Stimuler la communication virale
édition 2021 : dates à déterminer
Recent publications
Jagodzinska, K. "Negotiation Booster: The Ultimate Self-Empowerment Guide to High Impact Negotiations", December 2020.
Bezençon, V, Girardin, F, Lunardo, R. When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products. Psychology & Marketing. 2020; 1– 15.
Puntiroli, M., & Bezençon, V. (2020). Feedback devices help only environmentally concerned people act pro-environmentally over time. Journal of Environmental Psychology, 70, 1-15.
Prof. Katarzyna Jagodzinska
Prof. Cinzia Dal Zotto & Afshin Omidi
"Platformization of Media Entrepreneurship: A Conceptual Development"
External contribution
Faut-il mieux réglementer les réseaux sociaux ?
Prof. Cinzia Dal Zotto débat dans Le Temps
In-class contribution
- We thank the students of our Global Innovation Management course, as well as Henrieta Vandersmissen and Simon Nobs from Nestlé for acting as jury of this year’s case challenge “beyond retail”. The topic could not be more timely than in today's times of social distancing. Great ideas to innovate a future beyond retail!
- IBM (Violeta Sturzenegger - Senior Digital Consultant - et Carolin Biederman - Senior Consultant | Digital Strategy & iX) sur le cours « Design Thinking »
- Mastercard (Hakan Eroglu – Global Open Banking Lead & MEA Innovation Consulting Lead) sur le sujet du « Open Banking »
