Biography

Valérie Rüfenacht, a graduate with a BSc and MSc in Management from HEC Lausanne, began her PhD in 2021 at the Institute of Management, Faculty of Economics, University of Neuchâtel.

Research Areas:

• Diversity and inclusion: exploring practices that foster the integration of differences and their impact on individual behaviors
• Identity and fluidity: studying perceptions and transformations of individual and collective identities
• Self-categorization: analyzing the processes through which individuals define themselves

Publications:

Conferences
Rüfenacht, V., & Kocher, B. (2022). He/Him, She/Her, or They/Them? The impact of choice of identification on consumption patterns. [Poster accepted but not presented]. Society for Consumer Psychology Annual Conference 2023: San Juan, Puerto Rico, United States of America.

Rüfenacht, V., & Kocher, B. (2023). What are your pronouns? The impact of choice of identification on status consumption and self-confidence to complain. Poster presented at the Association for Consumer Research Annual Conference 2023, Seattle, United States of America.

Rüfenacht, V., & Kocher, B. (2023). When the CEO identifies as They/Them. The impact on consumers evaluation of the brand and the CEO. Poster presented at the Association for Consumer Research Annual Conference 2023, Seattle, United States of America.

Rüfenacht, V., & Kocher, B. (2024). Polarizing pronouns: Political orientation shapes perceptions of gender identification. Poster presented at the Association for Consumer Research Annual Conference 2024, Paris, France.

News Paper
Rüfenacht, V. (2022, March 30). L’inclusion en entreprise : un parcours complexe mais bénéfique. Bilan Campus. https://www.bilan.ch/story/linclusion-en-entreprise-un-parcours-complexe-mais-benefique-939134064242