Compulsory courses 45 ECTS credits 

Module 1

• The field of survey research methodology  (SRM) (Introduction into the MA  programme
• The social foundations of social behaviour  and opinion formation (SRM  and sociology)
• The social psychology of attitude formation  (SRM and social psychology)
• Theories of consumer behaviour  (SMR and market research)

Module 2

• Survey research method and survey management
• Introduction to survey statistics
• Questionnaire development and  questionnaire design

Module 3

• Statistical analysis for survey research
• Introduction to data management and statistical software
• Factorial methods and cluster analysis
• Techniques exploratoires, visualisation et présentation des données/Exploratory techniques, data visualization and data presentation 

Optional courses 15 ECTS credits

To be chosen from a list of courses offered by partner Faculties.

Dissertation 30 ECTS credits