The common programme comprises three modules. Module 1 provides an in-depth understanding of definitions and theories underlying the concepts of public opinion and social, political and consumer behaviour. Module 2 covers the various tools and techniques required to organise a survey with respect to both quantitative and qualitative methods. Module 3 focuses on the analysis of survey data and the visualisation of results. It also provides an introduction to advanced methods of statistical analysis.

In addition to methodological insight and knowledge, particularly quantitative and statistical, enabling them to design, implement and analyse a survey in the private or public sector, students develop theoretical skills that allow them to understand how chosen methods and research questions can affect results.

 

The course also develops a large number of cross-disciplinary skills such as:

discernment, analytical and summarising skills, research experience, acquisition and transmission of knowledge, independence, and the ability to form judgments in the field of specialisation and related areas.

 

This range of skills, combined with specialist knowledge acquired during their studies, prepares students for professional careers in very varied sectors of activity.