Marketing & communication

• Comportement du consommateur
• Marketing social
• Marketing de produits "durables"
• Commerce équitable (Fair Trade Institute)
• Communication
• Global branding
• Contre-marketing
• Marketing environnemental
• Publicité préventive

Groupe : Prof. Valéry Bezençon /  Prof. Linda Lemarié

Management & stragégie & innovation

• Social, sustainability, and technology innovation
• Innovation, change, renewal and Inertia
• Business opportunities and business models
• Opportunity recognition, megatrends and issues
• Cognitive perspectives in management and organization research
• Strategic leadership

Groupe : Prof. Claudia Jonczyk-Sédès / Prof. Emmanuelle Reuter

Gestion des ressources humaines

• Managing and leading HR in digital oriented and knowledge intensive firms
• HR management for network organizations
• HR management for inclusive and sustainable firms and societies
• Inclusive corporate governance
• International HR management
• Collaborative organizational forms and business development
• Organizational and HR development within media industries
• News media business development and sustainability

Groupe : Prof. Cinzia Dal Zotto