Research fields

Marketing & Communication

  • Consumer behavior
  • Social marketing
  • Sustainable products marketing
  • Fair Trade (Fair Trade Institute)
  • Communication
  • Global branding
  • Counter-marketing
  • Environmental marketing
  • Preventive advertising

Groupe : Prof. Valéry BezençonProf. Linda Lemarié


Management & strategy

  • Network and alliance strategies for companies
  • Foreign Direct Investments attraction programs
  • Strategy for creating enterprises clusters zones in emerging/developing countries
  • Strategic answers to regulatory changes for services companies
  • SME internationalization strategies with regard to e-commerce and new business models
  • Intellectual Property Management
  • Supply chain management and outsourcing



Human resources Management

  • Managing and leading HR in digital oriented and knowledge intensive firms
  • HR management for network organizations
  • HR management for inclusive and sustainable firms and societies
  • Inclusive corporate governance
  • International HR management
  • Collaborative organizational forms and business development
  • Organizational and HR development within media industries
  • News media business development and sustainability

Groupe : Prof. Cinzia Dal Zotto