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Prof. Valéry Bezençon

  • Director of the Enterprise Institute      
  • Professor of Marketing
  • Enterprise Institute
    University of Neuchâtel
    Rue A.-L. Breguet 2
    CH-2000 Neuchâtel
  • e-mail : valery.bezencon@unine.ch
    Tel. : ++41 (0)32 718 13 67
    Fax : ++41 (0)32 718 13 61

    Office no. R 162

Prof. Valéry Bezençon

Curriculum Vitae

Valéry Bezençon studies social behaviour change as well as social and sustainable consumption with a marketing approach. His fields of study include : 

  • Social marketing and behaviour change
  • Sustainable products marketing
  • Consumer behaviour

​He is also the founder of the Fair Trade Institute (www.fairtrade-institute.org), a platform that connects fair trade researchers.

  • Consultant at McKinsey & Company
  • Affiliated Professor at Pontificia Universidad Católica del Perú